Let’s BE
PARTNERS
IN EMAIL
EMAIL | CRM |
LOYALTY |
WEB3 | AI |
STRATEGY |
EDITORIAL |
CAMPAIGN &
PROJECT
MANAGEMENT
Newsletters for brands and people.
Hi, my name is Sandra. I am a Jill of all Trades currently with experience in email
marketing, CRM, loyalty, strategy and campaign & project management. Before
becoming a marketer over a decade ago, I used to work as a journalist. I have studied
design in Australia and lived and working in Canada, the UK, Germany, Sweden, and the
Netherlands.
CRM: Email strategy, launch, copy & design, monetization, audits, testing, SMS segmentation, and automation.
Loyalty: Building loyalty programs from scratch or improving existing ones to raise CLTV.
Web3 & AI: Integrating AI and Web3 principles and technology into your CRM and loyalty.
My Expertise
Services
I can help with auditing your current approach or help with new product and campaign
launches.
Strategy & Planning
Email template creation, design, copywriting, translations (English & German), as well as set-
ups in various tools such as Salesforce Marketing Cloud, Klaviyo, Beehiiv, Substack, CKit,
Braze, Ometria, SAP Marketing Cloud, Hubspot, MailChimp, Flodesk, and many, many more
(I have worked with most of them!). I also love supporting with loyalty (i.e. Yotpo), Refer a
friend (i.e. mention me), SMS (i.e Attentive), push notifications and direct mail.
Campaign Creative & Execution
The most exciting part about my job. Testing and making sense of those insights as well as
unlocking the data for you.
Testing & Analysis
Past Partners in Email
Mountain Equipment Company
Volvo Cars
Redbubble
Hewlett-Packard
Vodafone
Sainsbury's
Nectar Loyalty
Unilever
Shopzilla
Retail & eCommerce
The Body Shop
EssilorLuxottica
Clearly
Gap
Stronger
Garage
Dynamite
Schwarzkopf
Chimi Eyewear
Fashion & Beauty
Four Seasons Hotels & Resorts
London Business School Publicis
Groupe
Flowerbx
Steamery Stockholm
Fashion Retail Academy UK
Luxury & Education